Social Media Marketing Masterclass

Social Media Marketing
1 Lesson
- Introduction To The Course
  Preview
Understanding Social Media Marketing
9 Lessons
- 01 Creating A Marketing Plan
  Preview
- 02 Social Media Marketing
  Start
- 03 Social Media Marketing Monster
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- 04 Free Vs Paid Traffic
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- 05 What Is Marketing?
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- 06 What Is Media?
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- 07 What Is Social?
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- 08 Local Vs International
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- 09 Activities To Complete
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Marketing As A Business Priority
7 Lessons
- Mod 02 - 01 Introduction Marketing As A Business Priority
  Preview
- Mod 02 - 02 The Marketing Company
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- Mod 02 - 03 Feast And Famine
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- Mod 02 - 04 Continuous Marketing
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- Mod 02 - 05 The 80 20 Principle
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- Mod 02 - 06 Sales And Marketing
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- Mod 02 - 07 Activities To Complete
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The Buyer Journey
9 Lessons
- Mod 03 - 01 Introduction To The Buyer Journey
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- Mod 03 - 02 Meet Bob
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- Mod 03 - 03 The Seven Steps To Marriage
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- Mod 03 - 04 The Buyer Journey AIDA
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- Mod 03 - 05 Attention
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- Mod 03 - 06 Interest
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- Mod 03 - 07 Desire
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- Mod 03 - 08 Action
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- Mod 03 - 09 Activities To Complete
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Bob's Worldview
7 Lessons
- Module 04 - 01 Introduction To Bobs Worldview
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- Module 04 - 02 Understanding World Views
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- Module 04 - 03 Understanding Bob
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- Module 04 - 04 Confirming A World View
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- Module 04 - 05 The Kettle Buyer
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- Module 04 - 06 Activities To Complete
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- Bob's Worldview Downloadable Resource
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Social Media & SEO
7 Lessons
- Mod 05 - 01 Introduction Social Media And SEO
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- Mod 05 - 02 Social Signals The Truth
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- Mod 05 - 03 The Problem With New Websites
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- Mod 05 - 04 The Snowball Effect
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- Mod 05 - 05 The Great Deception
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- Mod 05 - 06 Your Website The Data Centre
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- Mod 05 - 07 Activies For SMM And SEO
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Social Media Marketing Platforms
8 Lessons
- Mod 06 - 01 Introduction To Social Media Platforms
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- Mod 06 - 02 Finding Bob
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- Mod 06 - 03 What Platform Should I Use
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- Mod 06 - 04 Business Or Personal Branding?
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- Mod 06 - 05 Branding Tips
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- Mod 06 - 06 Creating Your Biography
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- Mod 06 - 07 House Keeping
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- Mod 06 - 08 Social Media Platforms Activities
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Posting On Social Media
11 Lessons
- Mod 07 - 01 Posting On Social Media Introduction
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- Mod 07 - 02 The Golden Rules
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- Mod 07 - 03 Curation Vs Creation
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- Mod 07 - 04 What Types Of Content Should I Create
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- Mod 07 - 05 Written Content
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- Mod 07 - 06 Photography
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- Mod 07 - 07 Infographics
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- Mod 07 - 08 Video Content
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- Mod 07 - 09 Podcasting
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- Mod 07 - 10 Automation
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- Mod 07 - 11 Posting On Social Media Activities
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Social Media Posting Ideas
9 Lessons
- Mod 08 - 01 Social Media Posting Ideas Introduction
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- Mod 08 - 02 Where Do I Get Ideas From
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- Mod 08 - 03 Stupid Questions
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- Mod 08 - 04 Conversations
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- Mod 08 - 05 Stories
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- Mod 08 - 06 Industry News
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- Mod 08 - 07 Content Capture System
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- Mod 08 - 08 Respecting Your Audience
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- Mod 08 - 09 Post Ideas Activities
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Creating A Social Media Marketing Post
10 Lessons
- Mod 09 - 01 Creating A Post
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- Mod 09 - 02 Take Them To The Movies
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- Mod 09 - 03 Headlines
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- Mod 09 - 04 Body Text
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- Mod 09 - 05 Using Images
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- Mod 09 - 06 Video Posts
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- Mod 09 - 07 Quizzes And Polls
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- Mod 09 - 08 Links
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- Mod 09 - 09 Hashtags
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- Mod 09 - 10 Creating A Post Activities
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Community Based Marketing
9 Lessons
- Mod 10 - 01 Community Based Marketing Introduction
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- Mod 10 - 02 The Best Kept Secret
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- Mod 10 - 03 Choosing A Niche
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- Mod 10 - 04 Choosing A Platform
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- Mod 10 - 05 Gate Keepers
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- Mod 10 - 06 Community Rules
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- Mod 10 - 07 Shared Ownership
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- Mod 10 - 08 Visiting Other Communities
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- Mod 10 - 09 Community Marketing Activities
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Content Marketing Plan
7 Lessons
- Mod 11 - 01 Introduction To Building A Marketing Plan
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- Mod 11 - 02 Why You Need A Plan
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- Mod 11 - 03 Your Social Media Schedule
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- Mod 11 - 04 Your Content Calendar
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- Mod 11 - 05 Realistic Time Frames
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- Mod 11 - 06 Responsibilities And Roles
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- Mod 11 - 07 SMART Marketing Goals
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Social Media Marketing Case Studies
10 Lessons
- Mod 12 - 01 Introduction To Social Media Case Studies
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- Mod 12 - 02 Market Mistakes Part 1
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- Mod 12 - 03 Marketing Mistakes Part 2
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- Mod 12 - 04 Twitter Case Studies
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- Mod 12 - 05 Facebook Case Studies
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- Mod 12 - 06 LinkedIn Case Studies
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- Mod 12 - 07 YouTube Case Studies
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- Mod 12 - 08 Instagram Case Studies
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- Mod 12 - 09 Pinterest Case Studies
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- Mod 12 - 10 Case Studies Activities
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Creating Social Media Images
5 Lessons
- 01 Introduction To Creating Social Media Images With Adobe Spark
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- 02 Adobe Spark Tools Explained
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- 03 Example Adobe Spark Social Image
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- 04 Example Adobe Spark Social Image On Mobile
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- 05 Adobe Spark Activities
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Creating Your Social Media Portrait
11 Lessons
- Mod 13 - 01 Social Media Profile Image Introduction
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- Mod 13 - 02 Equipment
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- Mod 13 - 03 Camera
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- Mod 13 - 04 Off Set Lighting
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- Mod 13 - 05 Front Lighting
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- Mod 13 - 06 Setting The Exposure
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- Mod 13 - 07 Posing The Face
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- Mod 13 - 08 Editing A Male Portrait
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- Mod 13 - 09 Editing A Male Portrait Part 2
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- Editing A Female Portrait
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- Lighting Pattern PDF Downloads
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Blogging
12 Lessons
- Mod 14 - 01 Introduction To Blogging & Copywriting
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- Mod 14 - 02 Identifying Your Niche Audience
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- Mod 14 - 03 Finding Your Style
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- Mod 14 - 04 Preparation
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- Mod 14 - 05 Page Setup And Formatting
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- Mod 14 - 06 Links And Actions
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- Mod 14 - 07 Additional Content On The Page
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- Mod 14 - 08 AIDA Copywriting
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- Mod 14 - 09 Attention Content
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- Mod 14 - 10 Interest Content
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- Mod 14 - 11 Desire Content
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- Mod 14 - 12 Action Content
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Email Marketing
16 Lessons
- Mod 15 - 01 Introduction To Email Marketing
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- Mod 15 - 02 Email Marketing Grasping The Concept
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- Mod 15 - 03 Email Marketing Software
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- Mod 15 - 04 Building Your List
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- Mod 15 - 05 Different Ways To Get An Email Sign Up
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- Mod 15 - 06 Asking For The Email
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- Mod 15 - 07 The Magic Of PDFs
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- Mod 15 - 08 An Email List Is For Selling
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- Mod 15 - 09 Email Marketing Styles
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- Mod 15 - 10 Email Writing Styles
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- Mod 15 - 11 Email Copywriting Using AIDA
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- Mod 15 - 12 Email Spam Traps And Pitfalls
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- Mod 15 - 13 Email Analytics What To Measure
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- Mod 15 - 14 Email Automation
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- Mod 15 - 15 Using Surveys
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- Newsletter Template Download PDF
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SEO & Local SEO - Get Your Business Found On Google
29 Lessons
- Mod 16 - 01 Introduction To Local SEO
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- Mod 16 - 02 Understanding Google Search
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- Mod 16 - 03 Local SEO Ranking Factors
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- Mod 16 - 04 Your Local Ranking Factors
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- Mod 16 - 05 Your Analytics Spreedsheet
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- Mod 16 - 06 Domain Authority And Page Authority
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- Mod 16 - 07 Trust Flow
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- Mod 16 - 08 Check Your Local Rankings
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- Mod 16 - 09 Google Local Search
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- Mod 16 - 10 Google My Business Page
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- Mod 16 - 11 Cleaning Up Old Listings
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- Mod 16 - 12 Create A Google Review Strategy SMM19HB
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- Mod 16 - 13 Citations - An Introduction
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- Mod 16 - 14 Managing Your Citations
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- Mod 16 - 15 Backlinking
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- Mod 16 - 16 Checking The Quality Of Your Backlinks
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- Mod 16 - 17 Building Backlinks
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- Mod 16 - 18 Social Media Pages As Backlinks
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- Mod 16 - 19 Content Marketing
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- Mod 16 - 20 Creating Your Content
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- Mod 16 - 21 Understanding Keywords
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- Mod 16 - 22 Keyword Strategies
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- Mod 16 - 23 Inserting Your Keywords
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- Mod 16 - 24 Marketing A Local Business
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- Mod 16 - 25 AIDA Marketing - An Overview
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- Mod 16 - 26 An Introduction To Adwords
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- Mod 16 - 27 Setting Up A Local Marketing Agency
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- Mod 16 - 28 Your Google Profile Explained
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- PDF Downloads For SEO Section
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Audio Production - Mastering Audio For Social Media
8 Lessons
- Mod 18 - 01 Mastering Audio
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- Mod 18 - 02Technical Challenges
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- Mod 18 - 03 Choosing Your Mic
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- Mod 18 - 04 Positioning Your Mic
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- Mod 18 - 05 Reducing Echo
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- Mod 18 - 06 Background Noise
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- Mod 18 - 07 The Perfect Studio
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- Mod 18 - 08 Equipment
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Podcasting
10 Lessons
- Mod 29 - 01 Introduction To Podcasting
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- Mod 29 - 02 What Is Podcasting
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- Mod 29 - 03 Getting Started
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- Mod 29 - 04 Equipment
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- Mod 29 - 05 Designing A Podcast
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- Mod 29 - 06 Podcast Recording Tips
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- Mod 29 - 07 Finding Guests For Your Show
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- Mod 29 - 08 Editing Your Podcast With Audition
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- Mod 29 - 09 Marketing Your Podcast
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- Mod 29 - 10 Podcasting Activities
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Video Production
10 Lessons
- Mod 19 - 01 Mastering Video Lighting SMM19HB
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- Mod 19 - 02 Camera Choices SMM19HB
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- Mod 19 - 03 Video Lights SMM19HB
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- Mod 19 - 04 Composition And Presentation SMM19HB
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- Mod 19 - 05 Webcam And Smart Phone Setup SMM19HB
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- Mod 19 - 06 3 Light Setup SMM19HB
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- Mod 19 - 07 5 Light Setup SMM19HB
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- Mod 19 - 08 Teleprompter And Reference Monitor SMM19HB
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- Mod 19 - 09 Setting An Exposure SMM19HB
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- Lighting Pattern Downloads PDF
  Start
Green Screen Chroma Key Techniques
9 Lessons
- Mod 20 - 01 Introduction To Chroma Keying SMM19HB
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- Mod 20 - 02 Understanding Chroma Keying SMM19HB
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- Mod 20 - 03 Lighting A Green Screen SMM19HB
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- Mod 20 - 04 XSplit Broadcaster SMM19HB
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- Mod 20 - 05 XSplit Settings SMM19HB
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- Mod 20 - 06 Building A Presentation In XSplit SMM19HB
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- Mod 20 - 07 Screen Capture SMM19HB
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- Mod 33 - 03a PDF Green-Screen-Setup
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- Green Screen Set Up Download PDF
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On Camera Presence
8 Lessons
- Mod 21 - 01 On Camera Presence SMM19HB
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- Mod 21 - 02 Why You Need A Studio SMM19HB
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- Mod 21 - 03 Communicating Warmth SMM19HB
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- Mod 21 - 04 Talking To Bob SMM19HB
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- Mod 21 - 05 Find Your Natural Self SMM19HB
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- Mod 21 - 06 Practice Makes Perfect SMM19HB
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- Mod 21 - 07 Take Two SMM19HB
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- Mod 21 - 08 Additional Tips SMM19HB
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Writing A Promotional Video Script
7 Lessons
- Mod 22 - 01 How To Script A Promo Video SMM19HB
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- Mod 22 - 02 Meet Bob SMM19HB
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- Mod 22 - 03 AIDA Psychology SMM19HB
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- Mod 22 - 04 Attention SMM19HB
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- Mod 22 - 05 Interest SMM19HB
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- Mod 22 - 06 Desire SMM19HB
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- Mod 22 - 07 Action SMM19HB
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Video & Audio Editing With Adobe
9 Lessons
- Mod 23 - 01 Simple Video Editing With Adobe Premier Pro And Audition SMM19HB
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- Mod 23 - 02 Folder Structure SMM19HB
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- Mod 23 - 03 Simple Colour Grading SMM19HB
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- Mod 23 - 04 Audtion Correction In Adobe Audition SMM19HB
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- Mod 23 - 05 Cutting Options SMM19HB
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- Mod 23 - 06 Breath And Click Removal SMM19HB
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- Mod 23 - 07 Advanced Audio Cleaning SMM19HB
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- Mod 23 - 08 Adding Music SMM19HB
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- Mod 24 - 09 Exporting Video SMM19HB
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Vlogging - Create Your Own Vlog
10 Lessons
- Mod 24 - 01 Introduction To Vlogging SMM19HB
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- Mod 24 - 02 What Is Vlogging SMM19HB
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- Mod 24 - 03 Vlogging Equipment SMM19HB
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- Mod 24 - 04 Budget Equipment SMM19HB
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- Mod 24 - 05 4k Vlogging Equipment SMM19HB
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- Mod 24 - 06 Vlogging Microphone Equipment SMM19HB
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- Mod 24 - 07 Additional Equipment SMM19HB
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- Mod 24 - 08 Filming Techniques SMM19HB
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- Mod 24 - 09 Editing A Vlog SMM19HB
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- Mod 24 - 10 Suggested Activities SMM19HB
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Course Summary
1 Lesson
- Well Done!
  Start

Social Media Marketing & Online Digital Marketing Masterclass

Become A Master Marketer With This 17 1/2 Hour Course Designed To Take You From Beginner To Advanced

Social Media Marketing Standard Price

Social Media Marketing Masterclass

What You Will Learn In The Programme:

Social Media Marketing

Understanding Social Media Marketing

Marketing As A Business Priority

The Buyer Journey

Bob's Worldview

Social Media & SEO

Social Media Marketing Platforms

Posting On Social Media

Social Media Posting Ideas

Creating A Social Media Marketing Post

Community Based Marketing

Content Marketing Plan

Social Media Marketing Case Studies

Creating Social Media Images

Creating Your Social Media Portrait

Blogging

Email Marketing

SEO & Local SEO - Get Your Business Found On Google

Audio Production - Mastering Audio For Social Media

Podcasting

Video Production

Green Screen Chroma Key Techniques

On Camera Presence

Writing A Promotional Video Script

Video & Audio Editing With Adobe

Vlogging - Create Your Own Vlog

Course Summary

Mark Timberlake