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The Buyer Journey
7 Lessons - 
                    
            
Branding For Bob
8 Lessons- 
                        StartMod 05 - 01 Understanding Branding
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                        StartMod 05 - 02 Personal Or Business Brand
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                        StartMod 05 - 03 Design Cues And Tips
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                        StartMod 05 - 04 Establishing Authority
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                        StartMod 05 - 05 Solving Bobs Problems
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                        StartMod 05 - 06 The Importance Of Community
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                        StartMod 05 - 07 Marketing Mission Statements
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                        StartMod 05 - 08 Activities To Complete
 
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Marketing Campaigns
7 Lessons - 
                    
            
Closing The Sale
10 Lessons- 
                        StartMod 07 - 01 Bobs Worldview
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                        StartMod 07 - 02 Two Modes Of Thinking
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                        StartMod 07 - 03 Questioning And Listening
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                        StartMod 07 - 04 Buyer Personas
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                        StartMod 07 - 05 The Buyer Persona Exercise
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                        StartMod 07 - 06 Building Sales Copy
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                        StartMod 07 - 07 Asking For The Sale
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                        StartMod 07 - 08 Creating A Sales Pitch For Bob
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                        StartMod 07 - 09 Bob As An Advocate
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                        StartMod 07 - 10 Activities To Complete
 
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